The motif is ‘the essence being extracted from education’ which symbolize the value of realizing innovation through pursuing technology and reasoning. To achieve brand consistency, any changes are not permitted including editing, coloring, restructuring to logo.
Logo itself consists of two fundamental components, symbol and type. Basic style needs space between them.
Vertical style fits well where horizontal space is narrow. Symbol style is only recommended for very narrow place.
It belongs to unique color system in which only one color set is available and changing color is not permitted.